Some people make it hard to make the transition from being a brick-and-mortar enterprise to doing business marketing on the internet. Radio ads could still do the trick maybe, but only if you are living in a backwater town with a population of 50 and an internet awareness of 0.
But if you want to see some semblance of growth for your business, it’s best to just go with the flow and go online. And don’t be daunted when they say that web marketing is way too difficult. True, it’s not for the fainthearted but it’s not a close-to-impossible task either. In fact, you could get started in just 4 steps:
1. Choose your domain name.
A good website starts with a good domain. A domain of 20 characters or less is ideal, and preferably one that has no hyphens, numerical characters, or trademark names, and contains a keyword of the industry or niche you are in.
2. Invest in a professional-looking website.
Making the big leap to the web entails upgrading your image and your credibility, and you can’t have either with a poorly- designed, so-so website. Now this doesn’t mean you have to splurge on a fancy-looking site with all the bells and whistles, but it does mean that you have to put some thought on how you package your product. A website that conveys professionalism can help you do just that.
3. Advertise in search engines.
If you’re new to business marketing on the internet and still working on your site, building up traffic can be tricky. But there’s a way around this. By purchasing keyword ads on search engines, you’ll still have a good chance of getting exposure to your website even if you’re not on top of organic search results. And you don’t have to spend much because keyword ad campaigns use the pay-per-click scheme, meaning you don’t have to pay anything unless someone clicks on your ad.
4. Provide great service to online customers.
Unlike traditional businesses, you rarely get to see online clients face to face. But you can still offer great customer service to them by providing venues for queries, feedback, and complaints. Plus, they can get to know more about you, your partners, and your business as a whole by including an About Us page within your site.
Don’t make business marketing on the internet harder than it actually is. By following these four steps, you’re off to a good start getting online visibility for your products and services.