Marketing on the internet is not as hard as people make out, but there are some tips and tricks to getting it right that can shortcut your learning curve if you know them.
If you’ve had visions of HTML coding and learning Dreamweaver and algorithms – relax — it’s all just not that hard. There’s quite a bit of work involved, to be sure. Anyone who tells you to buy a domain name, got to sleep, and wake up to a pot of gold at the end of their bed is, quite frankly, having you on. Don’t believe them.
There are the hours spent doing keyword research – it’s important to find keyword phrases a decent number of folks are looking for, but not phrases that are used so often by so many sites that you, as a newbie, are trying to stand out among millions of site pages – why make things any harder than they have to be right?
It’s important to be flexible – popular and unpopular search terms change all the time. Marketing on the internet is about flexibility and being able to change direction easily and quickly as required. It’s very much a market-driven game – and that’s an important tip to remember.
Look for suppliers with plenty of tech and admin support – there’s another tip. Things to look for when selecting your suppliers like your domain name registrar or your site hosting account include a 24/7 live chat window assistance (crucial for those late night ‘please talk me through it’ sessions); a variety of contact points NOT just email. A phone number is good too, even if it’s international. What if they overcharge you by some hideous amount? What if your account or site is hacked? Sometimes sending an email and waiting until daylight for a response just won’t do it.
Internet marketing is an IMMEDIATE industry and sometimes you are going to need IMMEDIATE assistance.
Taking the time and effort to choose your resources carefully ensures you have the right business-building support. This will make certain that building a business around marketing on the internet is absolutely doable for you.