The Power of Video Marketing on the Internet Revealed

Video marketing on the internet is quickly becoming a necessity for those involved in online business ventures. Believe it or not, various sources predict that video based content will make up 90% of internet traffic by 2013. If you really take a moment to consider the power of video, it is pretty easy to understand why this content shift is occurring.

As the internet continues to grow and become more accessible by all, it becomes saturated with a seemingly endless amount of content. Because of this fact, it is important for individuals and businesses to post quality content to separate them from the increasing competition. A great way to achieve this desired separation is to begin video marketing on the internet. By adding video to your blog or website, you will accomplish a number of things.

Add Video to Your Blog

While blogging has become an incredibly powerful marketing outlet, those marketers who pair their blogs with a video experience an increased rate of success. But why is video marketing on the internet so much more efficient? Think about all of the time you spend online.

When you’re learning some new information, looking for sports news, or digging up current events, are you simply reading text the entire time? If you’re anything like men, you probably answered that question with a strong emphasis on “no”. Popular websites that house the aforementioned topics almost always have a video paired with their written content.

Studies show that most people are visual learners who are more willing to pay attention to a video than text. Video marketing on the internet simply works better because videos are more entertaining than text.

A Great Way to Generate Traffic

If your online aim is to attract substantial internet traffic, introducing video marketing on the internet in your repertoire is a must. In recent months, the powers that be at Google have begun handing over search engine power to blogs and websites that host video.

This move is most definitely the result of Google recognizing the shift I mentioned before. Content that appears on the initial results page of a Google search nowadays will almost always have a related video. As we all know, having real estate on the first Google search results page is golden.

In order to reap the benefits of this gold, including video marketing on the internet in your search engine optimization strategy is an absolute necessity.

It’s Simply a Must

A large part of reaching success online is adapting to changes. The World Wide Web is an ever-growing and expanding market place. In order to take advantage of this technologies exponential growth, you must identify the direction of the industry.

Today, video marketing on the internet has become the biggest difference between success and failure in traffic generation for online businesses. By simply adding a short video to your content, you are adding significant validity and search engine relevance to your page. Your online business needs video marketing on the internet.

Merv Stevens works in Internet and Network Marketing. For tips and advice to help you find the most effective ways of video marketing on the internet go to his blog: Wealth Success Ventures. Act now and discover how to earn 100% commissions online by using a simple 3-step process that anyone can do… and it takes only a few minutes a day.

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Business Marketing on the Internet – Starting Out in 4 Steps

Some people make it hard to make the transition from being a brick-and-mortar enterprise to doing business marketing on the internet. Radio ads could still do the trick maybe, but only if you are living in a backwater town with a population of 50 and an internet awareness of 0.

But if you want to see some semblance of growth for your business, it’s best to just go with the flow and go online. And don’t be daunted when they say that web marketing is way too difficult. True, it’s not for the fainthearted but it’s not a close-to-impossible task either. In fact, you could get started in just 4 steps:

1. Choose your domain name.

A good website starts with a good domain. A domain of 20 characters or less is ideal, and preferably one that has no hyphens, numerical characters, or trademark names, and contains a keyword of the industry or niche you are in.

2. Invest in a professional-looking website.

Making the big leap to the web entails upgrading your image and your credibility, and you can’t have either with a poorly- designed, so-so website. Now this doesn’t mean you have to splurge on a fancy-looking site with all the bells and whistles, but it does mean that you have to put some thought on how you package your product. A website that conveys professionalism can help you do just that.

3. Advertise in search engines.

If you’re new to business marketing on the internet and still working on your site, building up traffic can be tricky. But there’s a way around this. By purchasing keyword ads on search engines, you’ll still have a good chance of getting exposure to your website even if you’re not on top of organic search results. And you don’t have to spend much because keyword ad campaigns use the pay-per-click scheme, meaning you don’t have to pay anything unless someone clicks on your ad.

4. Provide great service to online customers.

Unlike traditional businesses, you rarely get to see online clients face to face. But you can still offer great customer service to them by providing venues for queries, feedback, and complaints. Plus, they can get to know more about you, your partners, and your business as a whole by including an About Us page within your site.

Don’t make business marketing on the internet harder than it actually is. By following these four steps, you’re off to a good start getting online visibility for your products and services.

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Business Marketing on the Internet – Starting Out in 4 Steps

Some people make it hard to make the transition from being a brick-and-mortar enterprise to doing business marketing on the internet. Radio ads could still do the trick maybe, but only if you are living in a backwater town with a population of 50 and an internet awareness of 0.

But if you want to see some semblance of growth for your business, it’s best to just go with the flow and go online. And don’t be daunted when they say that web marketing is way too difficult. True, it’s not for the fainthearted but it’s not a close-to-impossible task either. In fact, you could get started in just 4 steps:

1. Choose your domain name.

A good website starts with a good domain. A domain of 20 characters or less is ideal, and preferably one that has no hyphens, numerical characters, or trademark names, and contains a keyword of the industry or niche you are in.

2. Invest in a professional-looking website.

Making the big leap to the web entails upgrading your image and your credibility, and you can’t have either with a poorly- designed, so-so website. Now this doesn’t mean you have to splurge on a fancy-looking site with all the bells and whistles, but it does mean that you have to put some thought on how you package your product. A website that conveys professionalism can help you do just that.

3. Advertise in search engines.

If you’re new to business marketing on the internet and still working on your site, building up traffic can be tricky. But there’s a way around this. By purchasing keyword ads on search engines, you’ll still have a good chance of getting exposure to your website even if you’re not on top of organic search results. And you don’t have to spend much because keyword ad campaigns use the pay-per-click scheme, meaning you don’t have to pay anything unless someone clicks on your ad.

4. Provide great service to online customers.

Unlike traditional businesses, you rarely get to see online clients face to face. But you can still offer great customer service to them by providing venues for queries, feedback, and complaints. Plus, they can get to know more about you, your partners, and your business as a whole by including an About Us page within your site.

Don’t make business marketing on the internet harder than it actually is. By following these four steps, you’re off to a good start getting online visibility for your products and services.

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Easy Tips For Marketing on the Internet

Marketing on the internet is not as hard as people make out, but there are some tips and tricks to getting it right that can shortcut your learning curve if you know them.

If you’ve had visions of HTML coding and learning Dreamweaver and algorithms – relax — it’s all just not that hard. There’s quite a bit of work involved, to be sure. Anyone who tells you to buy a domain name, got to sleep, and wake up to a pot of gold at the end of their bed is, quite frankly, having you on. Don’t believe them.

There are the hours spent doing keyword research – it’s important to find keyword phrases a decent number of folks are looking for, but not phrases that are used so often by so many sites that you, as a newbie, are trying to stand out among millions of site pages – why make things any harder than they have to be right?

It’s important to be flexible – popular and unpopular search terms change all the time. Marketing on the internet is about flexibility and being able to change direction easily and quickly as required. It’s very much a market-driven game – and that’s an important tip to remember.

Look for suppliers with plenty of tech and admin support – there’s another tip. Things to look for when selecting your suppliers like your domain name registrar or your site hosting account include a 24/7 live chat window assistance (crucial for those late night ‘please talk me through it’ sessions); a variety of contact points NOT just email. A phone number is good too, even if it’s international. What if they overcharge you by some hideous amount? What if your account or site is hacked? Sometimes sending an email and waiting until daylight for a response just won’t do it.

Internet marketing is an IMMEDIATE industry and sometimes you are going to need IMMEDIATE assistance.

Taking the time and effort to choose your resources carefully ensures you have the right business-building support. This will make certain that building a business around marketing on the internet is absolutely doable for you.

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The Unintended Consequences of Globalism

Globalism might be good for the world economy as a whole, but does not necessarily mean it has been good for the American worker. Whether intentional or unintended, the American worker has suffered through the philosophy of free trade. Do not miss quote me, Globalism has a lot of positives. Now more than ever the people of earth are connected through the internet and can communicate information faster than any other time in history. People are exposed to different cultures and ideas, and the free flow of information is exponentially evolving our society. “Free trade” plays a big part in globalism, which is why there has been a “backlash” from non-college educated workers in wealthy countries in direct response to the effects of free trade policies. When wealthy counties openly trade with developing countries it can overvalue the wealthy countries currency, which in turn makes imports cheaper while exports become more expensive. However, according to the Economic Policy Institute, the real culprit is not the valuation of the dollar and the increasing trade deficit. (Bivens, Economic Policy Institute)

The USA has increasingly shifted its economy from manufacturing to services like banking and investing. It is cheaper to import products of manufacturing from a country that has extremely cheap labor than it is to employ American workers in the United States. This in turn means there now is a premium on college educated Americans who are filling job openings within the service industry. On the other side of the coin, manufacturing jobs are leaving the country and lowering wages of workers without a college degree. This fact coupled with increasing technology that replaces workers and a trade policy that out prices “expensive” American workers is leading to decreased wages. As the US trades more with developing countries as a percentage of GDP, the wages of unskilled workers continue to decrease. (Slaughter and Swagle, International Monetary Fund)

Though Globalism has a net increase in GDP and employment for countries involved, most of the gains from free trade is disproportionately received by the top 1% of Americans. Policies that protect corporations and their interest at the expense of the American worker exacerbate the problem. Trade policies like NAFTA and others have little protections for workers and heavily favor the multinational corporations that seek to benefit from free trade. This only adds fuel to income inequality, which for poor countries can increase economic growth while having a negative effect on rich countries. Rich countries are also at higher risk of financial crisis when they have high levels of income inequality. (Malinen, Huffington Post)

Globalism and free trade are linked very close together, which is why there is a stigma attributed to the word. There has been growing resentment within the US and other wealthy nations of globalism as a whole. They do not just condemn free trade, but openly blame minorities and marginalized groups for their decrease in wages and “eroding” their cultural dominance that they claim dominion over. This is a deadly cycle, as income inequality only feeds this type of behavior. In a country that is not adequately educating its people, more of the workers within its country will become more ignorant. With free trade putting a premium on college educated workers and decreasing wages of unskilled labor, we are now almost at a tipping point, socially and economically.

Globalism has many unintended consequences that inadvertently caused huge social and economic problems within the US. The problems that globalism is causing is not a hard fix. Reducing the income inequality will eradicate more of the negative effects of globalism. Universal Education, Universal healthcare, and a rewrite of our tax code are just a few ways to reduce income inequality. All of these possibilities are well within our means. We have to take care of these problems swiftly, before globalism becomes an integral part of our own decline. (Mason, Post-Gazette)

Bivens, Josh. “Using Standard Models to Benchmark the Costs of Globalization for American Workers without a College Degree.” Economic Policy Institute. N.p., 22 Mar. 2016. Web. 25 Apr. 2017.

Malinen, Tuomas. “The Economic Consequences of Income Inequality.” The Huffington Post. TheHuffingtonPost.com, 17 Dec. 2015. Web. 25 Apr. 2017.

Mason, Bob. “Single-payer Health Care Would Help to Treat Three Separate Threats.” Pittsburgh Post-Gazette. N.p., 26 Oct. 2014. Web. 25 Apr. 2017.

Slaughter, Matthew, and Phillip Swagel. “Economic Issues 11–Does Globalization Lower Wages and Export Jobs?” International Monetary Fund. Imf.org, Sept. 1997. Web. 25 Apr. 2017.

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Global Trends in the Cosmetic Industry

Cosmetic dyes and colours: Explained

Cosmetic colours are also known as cosmetic lakes. These colours are produced by taking the help of absorption of dyes that are water-soluble onto a substrate. It makes the colour insoluble in water. Cosmetic lake colours are made by making use of unique technology. The technology helps in attaining extremely fine particles. These particles help in achieving shade consistency. In comparison water soluble colours, cosmetic lakes are much more stable & safe. They also generate vivacious and brighter colours. It has been seen that cosmetic pigments and lakes are more suitable for food products that contain fats and oils. They are also suitable for those products that do not contain enough moisture for dissolving colours.

Cosmetic dyes, on the other hand are used for making cosmetic colours & products. These dyes are widely used by the cosmetic manufacturing industries and businesses all over the world. They are primarily used for manufacturing hair dyes, lipsticks, nail polishes, shampoo as well as other personal care products. It has been seen that generally water soluble & food dyes are very easy and safe to use. These dyes are mostly used for a wide variety of applications. They include cleaning chemicals, soaps, medicine, cosmetic products etc.

Know which ones are safe for use

Be it the use of any type of cosmetic dyes or cosmetic colorants safety of use is a primary consideration. Cosmetic colours and cosmetic dyes often make use of a wide range of synthetic colours. These are often referred to as FD&C colours. They are mainly extracted through coal tar and are basically a by-product of petroleum. Research shows that some particular coal tar based dyes lead to different types of cancer. This is why the FDA regulates them. They also determine the arsenic or lead amount they contain. Thus there are many restrictions in the use of such colours.

Some global trends in Cosmetic dyes and cosmetic colours

Worldwide it is seen that North America, followed by Europe, has the largest market for colour cosmetics. This is due to innovations in colour cosmetics. Other factors also include high consumer disposable income and frequent new product launches in colour cosmetic market in the region. However Asia too is expected to show high growth rate in the colour cosmetics market in next few years. This is on account of the increasing consumer incomes and rising in awareness about personal care products in the region.

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Economic Turmoil and the Future of Brazil

For many years, Brazil has been an emerging economic hub, attracting investors from all over the world. The Brazilian economy saw an 368% increase in Gross Domestic Product growth from 2003 to 2011. In addition, Brazil took in almost half of Foreign Direct Investment flowing into South America during 2015. This doesn’t come as a surprise since it reigns as one of the major emerging national economies. However, Brazil has seen a recent economic downturn with increasing unemployment and a contracting GDP. In fact, the Brazilian government cut 2017 GDP expectations from 1.6% to 1% growth. Having been one the most lucrative foreign investments for governments to individual investors, what happened to the so-called “Country of the Future” and can Brazil regain its momentum?

Back in 2015, recession hit Brazil hard and the country is still struggling to get back on track. According to the CIA World Factbook, the economy contracted 32% from its peak in 2011 and unemployment reached a new high at 12.6% in 2016. Being based mostly on services, agriculture and oil, Brazil’s economy has a direct correlation with global demand. With global recession looming, Brazil is feeling the effects of a slow world economy.

Brazil is a top tourist destination offering beautiful beaches, a diverse culture and exciting festivals. However, with the world economy slowing down, people are less likely to travel abroad. Since the majority of the country’s GDP derives from the service industry, Brazil will not be able to rebound any time soon unless there is a major boost in consumer confidence.

The demand for Brazilian exports was slashed when its largest trading partner, China, entered into an economic slowdown of their own. The decrease in exports caused massive layoffs throughout the nation. The notorious economic downward spiral began by wary consumer spending as unemployment rose. Companies that tried to gain capital by borrowing in U.S. dollars found it difficult to pay back those loans as the Brazilian Real crashed 25% in the span of a year in 2015.

One of the major hits came from low oil prices and the corruption of Petrobras, a large oil company and Brazil’s largest source of investment. Brazil is major producer of oil, exporting $11.8 billion worth in 2015, according to the Observatory for Economic Complexity. OPEC delivered a major blow when the cartel decided not to cut oil production, causing oil futures prices to plunge. In order to cope with heavy losses, Petrobras was forced to sell off assets and halt future research and expansion plans.

As if things weren’t going poorly, Petrobras was also caught in a scandal with former Brazilian president Dilma Rousseff and other high office executives. From 2004 to 2012, the company had spent over $2 billion on bribes to politicians whom would allow the company to charge inflated prices for construction contracts. Now that the scandal has unfolded, Petrobras executives face jail time and the company as a whole is forced to pay billions in fines.

So what does the future hold for Brazil?

Although at the moment the future looks dim, there are still signs of hope Brazil can turn itself around. The Real has seemed to stabilize in 2016 and heads into 2017 with an upward trend. Moreover, experts’ GDP projections for 2018 through 2020 show promising figures that Brazil can restore pre-recession level growth.

Even more promising, U.S. companies are still showing faith in Brazil’s future. American Airlines plans to invest $100 million in an aircraft maintenance center in Sao Paulo. Brazilian Investment Partnership Minister Wellington Moreira Franco and many countries like the United States, United Kingdom, France and Japan agree there are still reasons to invest in Brazil. This should be seen as a sign of confidence that the Brazilian market will grow soundly with the support of both national and international investment.

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The Effects Of The Global Trade Agreement

We live in a world that is increasingly getting connected. In such a world, trade agreements are bound to expand internationally, and to think and act otherwise would be downright stupid.

These global trade agreements, as such, are either bilateral or multilateral understanding between two or multiple countries and govern the trade policies between them. These agreements have a massive impact on worldwide trade and investments and are one of the major causes responsible for shaping business relationships across the globe. And while such agreements might not affect directly affect the place where you live or operate, being aware of the current trade agreements can definitely uncover numerous opportunities.

Forming up opinions is up to you; we do not intend to initiate an argument over how good or how bad these global trade agreements are. This article aims to get you familiarized with such agreements and tell if your supply chain could be affected or not.

While a few countries have settled upon free trade agreements and are in the process of widening them, a number of other nations have formed common markets and unions; this form of development can a have a thorough effect on small-scale businesses.

Two of the most common agreements are the Trans-Pacific Partnership (TPP) between Australia, New Zealand, Singapore, Canada, Brunei, Peru, Mexico, Chile, Malaysia and Japan, and the North American Free Trade Agreement (NAFTA) between Canada, United States and Mexico.

Now, how such agreements impact your local business’s supply chain depends on a simple fact; whether your business is an importer, exporter or neither.

Scenario 1: You neither import nor export

It’s fairly easy to decide whether you are an importer or not, right? I understand that you do not directly source products from a foreign supplier, and technically speaking, that doesn’t make you an importer. However, trade agreements can still impact you. Your suppliers are directly affected by such regulations, and this vulnerability can affect your supply chain.

Keep the distinction in mind.

Scenario 2: You identify yourself as an importer

Owing to the low cost manufacturing in some countries, many small scale suppliers are able to compete with global giants.

With a trade agreement between two countries, most of the times, the country with lower labour costs benefits when the trade tariffs are lowered or eliminated. With trade agreements, importers usually get to source low-cost goods and it allows for the unrestricted movement of such low-cost goods through higher cost partner nation.

In case, such an agreement is dissolved, an importer would inevitably face a higher cost of goods and thus look for cheaper sourcing options, decrease their operational costs, and ultimately increase the prices, which would be borne by the customers, of course.

Scenario 3: You are an exporter

This even counts if you sell products that another firm exports because at some point or other, taxes would be levied on your sold goods. So how does it affect you? Your customers end up paying higher amounts for your products.

With a trade agreement in place between the country where the product originates and the receiving country, the very same products would move through the receiving nation freely. In such cases, you’d definitely want to keep such an agreement intact and leverage this competitive advantage you have in this particular country bound by trade regulations.

As a small or a medium sized business, it is therefore important for you to identify where your business lies with respect to global trade agreements.

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The Paramounted Importance of Critical Analysis in International Trade Policies

International trade is largely based on the constant fluctuations in the world-wide economy, this resulting in constant changes with regards to tariffs, trade subsidies and unending amendments of regulations with regards to international trade. “Trade policy and economic Growth”, a paper by Keith Maskus, PhD, focuses on the relationship between trade policies and the growth of the economy or lack thereof, the main point of interest of the paper was to establish whether the variance of trade policies will affect the economic growth of any country. The conclusion reached was that open economies tend to grow faster than closed economies, ceteris paribus. therefore concluding that open competition is good in the sense that it improves resource distribution and the country gains in Investment and innovation.

An organisation that is involved in international trade has to pay special attention to such information. There might not be any countries with closed economies however there are countries that have low imports to the point that they are regarded as closed economies for instance Brazil. In 2011 Brazil recorded 13% as its import percentage which was quite low for a country of its stature. Is it not then imperative to constantly be up to date with changes in the trade policies of countries one is interested in pursuing trade relations with? since there is a proven positive relationship between the openness of an economy to competition (thus meaning the country is greatly involved in trade) and the growth of that country`s economy, this serves as an indication of how lucrative and profitable a business venture would be under such circumstances. The Critical analysis aspect then comes into play by determining how much gain or loss would result from substantial changes to the policies, which are measures and instruments that can influence export and imports, the objective being the policies influence the trade sector to the result of profit for the business venture. one might feel a degree in commercial management is then needed in order to fully understand all the kinks and edges of the international business, and they would be right, but the eventuality is that it will always boil down to intelligence and efficiency in the analysis of trends, calculation of potential profit/loss, predictions of future stability or fluctuations in the world economy prompting changes to prices in the trade sector.

There is one other important factor that can alter potential business plans, and that is the politics of the country in question, policies are easily influenced by the politics of the nation, and it is thus advisable that critical analysis be also engaged, this results in better understanding of the country and its stability thus reducing the chances of incurring a bad business eventuality. Nations are not governed by robots, unfortunately, but are governed by people with interests and human nature desires to differ from individual to individual making it difficult to maintain a constant effective system. if politicians are elected they tend to focus on altering policies for their own benefit, and the benefit of those they promised (if there are still honest politician available) from that point it is important that international business consider such factors before pursuing business. Prime examples being, whenever there are strikes in South Africa investors tend to shy away, and most of the strikes are birthed from political influence, thus deeming South Africa an Unstable nation to invest in, or Zimbabwe a nation sanctioned, due to political infringements, making the country undesirable for investment irregardless of the profitability of the business idea. It is thus an excellent idea to firstly research in-depth to the politics of the country before hand and invest with,much-needed information, guiding the innovative decision made.

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The Truth About Shipping Technology and Supply Chain Visibility

In the shipping business, it was once an extra to have shipping technology which supplied supply chain visibility, but it’s become a must in a now competitive and shipping software run industry. Not everyone knows exactly what it means to have complete supply chain visibility, however, so what is supply chain visibility and just how does shipping software help it? You may have learned this stuff about supply chain visibility, so let’s figure out the truth:

Supply chain visibility in a glance

It’s pretty much exactly what it looks like. Utilizing quality shipping software or auditing systems, you’re given awareness over all your shipments through openness of shipping data, organizing, and auditing, and all involved parties gain access to this information: you can plainly view the entirety of your shipments from end to end.

For comprehensive visibility you have to be in a position to trade data around different systems, like shipping data and freight deals to implement the best logistics management strategies you can. How your business and systems connect to your shipping partners along with their system is the number one factor in achieving real visibility so that you can discover how you can save money shipping.

Can a business continue to be competitive without having supply chain visibility?

The quick and candid response would be no. Well, it isn’t really impossible for a shipping business to function without supply chain visibility, but they are more prone to be eliminated or surpassed in the freight or parcel shipping industry by more efficient companies. Merely staying in business differs from being competitive, and supply chain visibility is essential as of late to be able to keep a competitive edge.

Shouldn’t shipping software and visibility be a much more popular strategy?

Unfortunately, a lot of companies aren’t loaded with the proper shipping software and auditing services. Though proper supply chain management and supply chain visibility has been an acknowledged issue for decades, EDIs, manual spreadsheets, etc. aren’t good enough for visibility reliable enough to continue to be competitive. The best supply chain management and visibility option is to use a transportation management system (TMS) and auditing solution.

What does not having visibility mean for a business?

One of the things that can take place is serious damage to a company’s name. About 33% of consumers in the United States put the blame for stock-outs on the store. This gives an adverse influence on long-term consumer retention and brand loyalty. In addition, it will directly injure a company’s bottom line, creating both urgent and extended issues which are hard to remedy.

Where does responsibility for those effects fall?

The real issue ought to be about solving the problem by updating your shipping technology and auditing methods, not setting blame. You can’t position the blame on retailers when 75% of shippers report that their visibility tool doesn’t integrate with their shipping technology, and only 39% of shippers gather data with visibility systems in the first place. There’s just no way to prevent stock-outs without the ability to make radical decisions according to real-time data exchanges.

Approaches to fix the problem

Businesses must find solutions that would provide them with end-to-end supply chain visibility. While legacy systems remain, businesses must invest into transportation management systems and auditing solutions that can operate on both old tech like EDI, and newer technology like API.

API is a wonderful technology for shipping software as a way to join suppliers, shippers, carriers, etc. with real-time transportation data so that they can make better decisions for their logistics management.

You can save money shipping with thorough visibility and improved logistics management, just by embracing more progressive shipping software like a TMS capable of working with both EDI and API.

Shipping TMS delivers transportation software and logistics management services. Transportation industry leading parcel and freight shipping management software helps save money shipping and get cheap shipping rates to improve supply chains.

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